A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

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Offers advice on marketing stories and content online to audiences by using multiple media platforms, and addresses outsourcing work, finding a good production team, getting funding, and making a profit.Happy, huh? Wikipedia and ClijfkNotes can fill you in on more details as you need them. 2. Ita#39;s public domain, so Ia#39;m not stepping on anyonea#39;s copyright toes. Therea#39;s not enough space for a complete primer in this ... Trek, The Matrix, The Dark Knight, Halo, Lost. But there really isna#39;t a good reason forthat, beyond the fact thatanbsp;...


Title:A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
Author: Andrea Phillips
Publisher:McGraw Hill Professional - 2012-06-21
ISBN-13:

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