E-Service

E-Service

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The advent of the era of qe-Service, q the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.... 210, 220; see also wireless e-Service physical products marketing of, 6 replaced by service products, 7 transformation of, ... 159-160 recommendation systems association-based, 174, 188-192 classification of, 172-175 collaborative filtering, anbsp;...


Title:E-Service
Author: Roland T. Rust, P. K. Kannan
Publisher:M.E. Sharpe - 2002-01-01
ISBN-13:

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