Foreign product strategy

Foreign product strategy

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From the outset, an aircraft propeller was BMWa#39;s symbol; today, the company emblem is a stylized version of a propeller against ... it would be aquot;an automobile for people who are constantly striving for something better, aquot; meaning that besides being practical, it would ... Direct investment in major foreign markets consists then in assuring a complete after-service system that supplements BMWa#39;s technology.

Title:Foreign product strategy
Author: Constantin Kinias, Izumi Omori
Publisher: - 1993

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