Future-driven Library Marketing

Future-driven Library Marketing

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This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of Customer Service Excellence: A Concise Guide for Librarians (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds.As an introduction to using simulation games in library staff development, figure 10-4 provides an outline of a potential game designed to work with the ... of library operations, such as products offered, customer service, delivery, and so forth.

Title:Future-driven Library Marketing
Author: Darlene E. Weingand
Publisher:American Library Association - 1998-01-01

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