How to Use Location-Based Marketing to Grow Your Sales and Revenue

How to Use Location-Based Marketing to Grow Your Sales and Revenue

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Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tacticsa€b identifies high-value opportunities to utilize thema€b and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy qmistakes to avoid.qPractical Social Marketing Tips to Make More Money Social Media Mofiitoring \ Tools by wan: run-u I Ia#39;nu [Hum M Ann Ita#39;s not enough to launch a social media program: Your company needs to gain substantial value from its social mediaanbsp;...

Title:How to Use Location-Based Marketing to Grow Your Sales and Revenue
Author: Jamie Turner
Publisher:FT Press - 2012-09-05

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