Managing Product Development

Managing Product Development

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This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field of innovation and technology management, and for professionals in industry responsible for product development.Despite the fact that it debuted in a down market, the four-door, four-wheel-drive sport utility vehicle sold extremely well. Behind the Explorer and other successful Ford products (such as the Lincoln Town Car, Probe, and Taurus) lay a decade of changes in Forda#39;s management culture. A pivotal event in this process of change was the development of the Taurus, a family sedan with the styling, handling, anbsp;...

Title:Managing Product Development
Author: Toshihiro Nishiguchi Hitotsubashi University
Publisher:Oxford University Press, USA - 1996-09-26

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