Services Science

Services Science

4.11 - 1251 ratings - Source

In response to the economic impact of the service sector, services science must be established as an academic discipline. This book includes detailed articles and short statements written by academics and experts on services research, service-oriented education, and service-related collaborations. All the contributions in this book stem from the presentations and statements given at the first German Services Science Conference.Thus, most services academics, while anchored in their home disciplines, have had to learn at least a nominal ... A review of the primary textbooks in services marketing (Lovelock/Wirtz, 2004; Zeithaml/Bitner/Gremler, 2006) and serviceanbsp;...

Title:Services Science
Author: Bernd Stauss, Kai Engelmann, Anja Kremer, Achim Luhn
Publisher:Springer Science & Business Media - 2007-10-15

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA