Summary : The Myth of Excellence - Fred Crawford & Ryan Mathews

Summary : The Myth of Excellence - Fred Crawford & Ryan Mathews

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Complete summary of Fred Crawford and Ryan Matthews' book: qThe Myth of Excellence: Why Great Companies Never Try to Be the Best at Everythingq. This summary of the ideas from Fred Crawford and Ryan Matthews' book qThe Myth of Excellenceq shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else. In their book, the authors explain that this happens whenever a company attempts to excel in all of the five key attributes of commercial transactions: price, product, acces, experience and service. This summary will teach you that great companies do something entirely different - they listen to their customers and then decide on one attribute where they will dominate and one attribute where they will differentiate. Added-value of this summary: a€c Save time a€c Understand key concepts a€c Expand your business knowledge To learn more, read qThe Myth of Excellenceq and discover the key to standing out from the crowd and succeeding.The yearning for respect among consumers is so great that of the five value attributes as theya#39;re defined today, experience ... Dan Sweeny, director of business performance, Midwest Service: Complete basic service a€“ not just good addons.

Title:Summary : The Myth of Excellence - Fred Crawford & Ryan Mathews
Author: BusinessNews Publishing
Publisher:Primento - 2014-10-14

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